So watching television today I came across a commercial that really “chapped” my hide. It was a commercial for laundry detergent, now if you have read any of my postings or the bio portion of my blog, you know that; one I am fireman therefore I have the ability to be home to take part in the raising of my children along with my equal share of the housework and two; I have a particular sore spot for advertising being completly sexist and some may even say downright ignorant when it comes to selling household products. (in gutteral caveman tone)Tools for men and dishwashing soap for women! Hey look theres mom fixing the banged up knee with no daddy in sight! Now throw in a couple commercials that show dad being berated as a moron by his wife with all the kids laughing in agreement while he passivly smiles and you can see how disheartening it can become.
Where was I? Oh yes the commercial today. It was as I stated a laundry commercial, where our actor is happily doing laundry and with a smile on his face proclaims himself as a “DADMOM” ! A dadmom are you freaking kidding me!! Hey buddy not only is there no such thing! You just disrespected every mother in America by proclaiming yourself as a mom! By being a DADMOM are you trying to throw some masculenity in to the job? No wait I know you are superior because you are a man therfore by declaring yourself as a DAMOM you strip away any importance the title MOM gives your wife! Heres an idea why not just state the simple fact, you are a DAD! Oh yeah thats right a DAD, come on you can say it D*A*D* daaaaaaaaaddddddd! You know the other half of the parental equation? The it takes two to make a baby, but no where does it say that only a MOM has to raise the child! Why not show that you are a real man (a DAD) and own up to your responsibilities around the house? MOM is not the sole provider, MOM is not the only one that should be cleaning up the house! MOM is not the only one who should know how to do laundry! OH OH here is my favorite double standard! You know that really fancy mini van that YOU just had to have? You had no intentions on driving it, noooooo you have your super cool dad mobile, no you bought it for mom right? Do you think she doesnt deserve a nice car as well? Heres a thought MOM isnt the only one who has to drive it! That fancy mini van with all the bells and whistles will get you sorry ass down to the school to pick up or drop off your children just a well with you behind the wheel!!!!
DADMOM oh yeah thats great! I so want someone to call me that the next time I am dropping the kids off for swim, or when I have all four of them at the playground. Yep a DADMOM the epitome of disrespect to parenting and child raising.
I wonder, as a society did I miss something? my mom raised me to take care of myself. To do my own laundry, to clean my own dishes, to wipe my own butt! Where have we gone so horribly wrong that those needs are not being met anymore. A woman shouldnt need a man to survive in this world and a man shouldnt need a woman to make sure his kids are raised and his laundry is done. But what I do know is this, with the exception of single parents, who are struggling with shattered relationships along with handling every component of life by themselves. If you are in a committed realtionship, taking care of your children, taking care of your house, even at times taking care of the finances is a 50-50 proposition. I dont care who stays home to raise kids, but someone needs to be there, I dont care who the breadwinner is, someone needs to be there, I dont care if you both work, one of you needs to be there for your kids! Its what society is lacking in the raising of our future!
So advertising idiots, and men (I use that term loosley) who think watching their own children is called “babysitting” your missing the boat and one day I hope you both realize it! And to all the parents out their who are proud of the roles they have in their relationships and thier lives. I beg of you, put an end to this campaign of destructive advertising! Be proud of your titles and what you do in your home, know that the ends justifys the means. You will grow as a person, your children will grow to be respectful, self reliant adults. Some day they may even thank you! But one things for certain, none of them will come home for the holidays and great you at the door with a smile and a “hello DADMOM”.